SES Astra has signed a contract to bring its interactive TV service Blucom to the Arab world.
MBC, the leading free-to-air multi-channel media group in the Middle East and
The rollout of the service will start in end-October, and it is technically implemented by APS Astra Platform Services and its affiliated company 5Cast, both based in
Blucom is an interactive TV service that combines broadcast technologies with the mobile phone environment. It synchronizes classic TV content with additional information in real-time by displaying additional content and value-added services on the mobile phones of the viewers.