Seven out of 10 iPhone developers will launch Android apps within the next six months, according to research by mobile ad network AdMob.
It also found that 10 per cent of UK mobile ad traffic is generated by Google Android users. Thomas Schulz, EMEA MD of AdMob, said, "Our metrics show Android already accounts for 10 per cent of smartphone ad requests in the UK."
He also noted that devices using the Android operating system rank third and fourth as the most popular devices on AdMob's network.
Omar Hamoui, founder and CEO of AdMob, said, "Developers and publishers are building engaging services across multiple mobile platforms and need the tools to effectively monetise their traffic." Article