Skype founders rolls out "

The co-founders of Internet telephone service giant Skype unveiled the brand name and details of their latest project, a new Internet-based television service called Joost, an Associated Press report said.

The Associated Press report said entrepreneurs Niklas Zennstrom and Janus Friis, who sold Skype for $2.6 billion to eBay in 2005, said the new project combines aspects of file-sharing software and regular broadcast television.

Joost, pronounced 'juiced,' may eventually try to move onto television sets, but it will initially focus on making it easier and more fun to watch TV on a computer, the report said.

Joost, like Skype, requires users to download free software. In this case, the program will help them browse the Internet for channels and clips they're interested in, rather than make phone calls.

Joost is owned by Luxembourg-based TVP Holdings, but it has offices in New York, London and Leiden, Netherlands, and expects to incorporate under the Joost name.

The Joost browser will be open for other software developers to create their own features, the report further said.