Smart launches mobile social media service

Philippine mobile operator Smart Communications has deployed Amdocs' ChangingWorlds software to support its recently launched Sandbox mobile social media service.
Sandbox allows subscribers to access services such as social networking, forums, entertainment, blogs, news and shopping, and traditional communication services such as messaging.
According to Amdocs, its ChangingWorlds technology enhances content discovery by improving subscribers' access to relevant, personalized content and services, driving increased data usage and revenues.
For Smart, the new software allows it to quickly update, add and deliver innovative services to Sandbox users on any device.