Sony Ericsson regroups in Europe

Sony Ericsson has restructured its European market units into two distinct divisions in a bid to strengthen relationships with carrier clients and cut costs.

The organizational revamp began on July 1 and will be completed by the end of September, the company announced.

The new-look European operation groups the Austrian, Dutch, German and Swiss markets into one division headed by Luc van Huystee and the markets of Belgium, Luxembourg and France into another led by Pierre Perron.

“By grouping these important Western European markets, in this way, we are able to drive greater operational synergies, especially in how we can support our operator customers and consumers going forward,” said Sony Ericsson, head of region Western Europe and global customer operations Kristian Tear.