Sony Ericsson releases bundled music service for operators

(Wireless News via NewsEdge) Sony Ericsson has now announced the launch of 'PlayNow Plus,' a bundled offering to compete with Nokia's 'Comes With Music.'

''PlayNow Plus' is clearly a response to Nokia's 'Comes with Music' bundled music and device offering,' said Nitesh Patel, Senior Analyst of the Strategy Analytics' Wireless Media Strategies service. 'However, Sony Ericsson will be able to leverage its consumer Walkman sub brand effectively and its 'PlayNow service' is carrier friendly, a fact highlighted by its launch with Telenor,' he added.

In a recent consumer study by Strategy Analytics, 84 percent of respondents indicated a willingness to pay for a subscription-based music service where they were allowed to keep the music at the end of the term. 34 percent indicated they would pay $10 per month or more.

David MacQueen, Director of the Strategy Analytics Wireless Media Strategies service, noted, 'While subscription-based services have not performed well to date, our consumer research shows clear latent demand for subscription music, demand which is not being filled by current services.'

'The digital music industry will change significantly over the coming months and years as services such as PlayNow Plus, Comes with Music and others launch. We expect rollout to be relatively slow, and it may take some time for the impact to be felt in the US in particular, but existing services cannot afford to rest on their laurels,' concluded MacQueen.

Strategy Analytics offers market intelligence on Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Products & Systems.

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