Sony Music Entertainment is to join the online music video service being developed by Google Inc's YouTube and Universal Music Group, according to Reuters.
The move marks the first major record label besides co-founder Universal to sign on to the service to be called Vevo and expected to launch later this year. Sony and YouTube could not immediately be reached for comment, Reuters says.
Financial terms of the deal were not disclosed, and it was not immediately clear whether Sony was doing anything more in the partnership than providing its music to the site.
Sony's roster of artists includes Beyonce, Kings of Leon and Bruce Springsteen.
Earlier this year, Sony signed a deal to provide certain TV shows and films on YouTube.
