SPOTLIGHT: Local search set to become a key application

Nearly 1.3 billion mobile users--30 per cent of the subscriber base--are expected to utilise local mobile search services by 2013, according to a new report from industry analysts, Juniper Research. The report argues that the best equipped regions for the delivery of mobile local searches are currently Western Europe and North America, as all countries within these regions have local digital information suppliers (yellow and white pages, city guides, restaurant and entertainment guides, traffic information, etc.) and also good mapping data (both on and off road) with coverage of points of interest (POI). Article

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