SPOTLIGHT: Mobile ads ideal for reaching European young men

New research has found mobile advertising to be an ideal method of reaching a young male audience. Mobile measurements firm M-Metrics found that across Western Europe 36 per cent of 18 to 36-year-old men accessed some form of mobile media in February. The figure includes subscribers who browsed or downloaded any media. The study has also found that 9 per cent of men in that age group are likely to respond to SMS advertising, almost twice as many as the market average. Article


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