Strategies for the success of mobile search

With a growing appetite for mobile applications, services and content, consumers and business users will be looking to mobile search to streamline their information/content access and retrieval.

"Unfortunately, there is little 'joy of use' in the current mobile search user experience", said Sarah Burnett, Ovum Senior Analyst, based in London. With a growing appetite for mobile content, consumers and business users will be looking to mobile search for information or content access and retrieval. Given the rapid evolution of mobile devices and networks in recent years, they would be justified in thinking that mobile search would provide slick interfaces and accurate results. But in most cases they would be disappointed. While search on the Internet has revolutionised how we access information, the same is not true of mobile search. This is still in its infancy, and the typical user experience leaves much to be desired. Article

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