The U.K. market for business and M2M SMS is worth £600 million, according to a new study from Dynmark International, a messaging application provider.
While the company accepts there is little consensus within the industry regarding message volumes or how much the market is worth, it believes it can provide an accurate picture.
"Using public figures and our knowledge of the messaging market, independent desk research reveals the figure to be in the region of £530m in 2008," said Dynmark CEO, Oscar Jenkins. "Extending those trends shows that we're enjoying a current market size of £600 million today, with £620m easily achievable by 2011." Article