Study: German mobile ad spending to rise sharply

Mobile advertising spending in Germany will rise sharply, according to a new study from PricewaterhouseCoopers (PwC), the business services firm. The company claims that mobile ad expenditure should reach €250 million in Germany, Europe's largest economy, by 2015, almost three times the total for 2011. "Mobile web advertising is not a short-lived fad, but has established itself as an important pillar of the internet advertising industry," said Werner Ballhaus, PwC's director of technology, media and communications in a press release. In contrast, over the same period, online advertising revenues are due to reach €5.7 billion, equivalent to a growth rate of 45 per cent overall, according to the PwC study. Article (translated via Google Translate)