Study: Mobile operators must embrace VoIP

A new study from Ovum clams that mobile operators must embrace VoIP in order to neutralise the threat posed by Skype and other Internet call providers. This report comes just days after Skype announced plans for an ambitious expansion with a range of new subscription services and promises of cheaper calls.

According to Steven Hartley, principal analyst at Ovum, previous and existing attempts to block mobile VoIP are not a viable long-term strategy for mobile operators. Implemented well, says Hartley, VoIP can attract new users, reduce churn, or even encourage data plan uptake.

"Blocking VoIP is like trying to control the tides. Most mobile operators today have attempted different means of hindering the use of VoIP, or are cautiously monitoring usage," said the OVM analyst. Article

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