Study: Over 50% of European smartphone users adopting m-commerce

A study of consumers in Sweden, Germany, France and the UK has revealed that 53 per cent of smartphone users are now buying goods and services on their devices, while 71 per cent are researching potential purchases via their handsets. The study, undertaken by Tradedoubler and Forrester Consulting, claims that around 25 per cent of all research sessions using a smartphone ended with a purchase being completed on the phone itself. However, the mobile experience is still a problem for many consumers, with 26 per cent saying they would buy using a smartphone more frequently if websites were better optimised for their phone. Article

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