German mobile operators face a 15-fold increase in data traffic between 2011 and 2016 driven largely by an increase in video consumption, according to a new report from Solon Management Consulting (SMC). The growth will accelerate as more mobile-oriented content becomes available and faster networks make video calling and streaming a more viable option, SMC said.
"Younger users especially are no longer just exchanging text messages. They want to permanently check their Facebook accounts, make video calls via Skype or watch video," Stephan Kalleder, an SMC analyst and author of the report, said in a statement.
Of note, the report states that the average mobile broadband user in Germany consumed less than 0.4 GB per month in 2010, but the SMC expects mobile data usage to rise significantly to almost 2.3 GB per user per month by 2016. This increase will see mobile browsing and video consumption becoming mass-market services, putting huge strain on mobile operators' networks.
While the SMC study believe this 15-fold increase in data traffic will push operators into heavily investments in radio access networks and backhaul upgrades, it will also open up new revenue opportunities. "For operators, this will be the key to stabilising mobile ARPU," Kalleder said. "They have to look for new, intelligent pricing and business models in order to best monetise the growing data traffic."
- see this Solon Management Consulting release
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