Survey: Almost 50% of European respondents have yet to use mobile financial services

A survey of customers in the UK, Sweden, Norway, Denmark, and Finland carried out by Ovum on behalf of Amdocs found that that almost 50 per cent of the respondents have yet to use mobile financial services (MFS). The low adoption rates are due to security concerns, service ubiquity and rewards. Other factors that would encourage use are low transaction charges and ease of use. At the same time, around 15 per cent of European respondents are likely to use advanced mobile financial services and products for loans, savings, insurance, and payment solutions for education services and medical treatment in the next 12 months. The survey forms part of a global consumer survey of 8,500 consumers in 17 countries across emerging and mature markets. Globally, more than 68 per cent of the respondents have yet to use mobile financial services. Release

 

 

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