Survey reveals Media Mobility is key for the Millennial Generation

Motorola has published further results of its research into the consumer technology decisions and media consumption habits of the 'Millennial' generation (16-27 year olds). This new study of more than 1,200 Millennials from five countries in Europe and the Middle East found young adults are passionate about being in control of their rich media content and are heavily influencing older generations. The study was commissioned to further understand the Millennials' viewing habits and how they move and share their content across devices. Article