T-Mobile chooses SAS for campaign management

T-Mobile USA selected SAS Customer Intelligence software to boost marketing campaign effectiveness and raise customer satisfaction.
 
“No one wants junk mail but everyone appreciates great offers. SAS is helping T-Mobile deliver offers that customers want," said Philipp von Holtzendorff-Fehling, VP marketing at T-Mobile.
 
T-Mobile is initially implementing SAS Marketing Automation to define more targeted segments, prioritize selection rules, manage multiple channels, automate campaigns, and report on results--all while decreasing manual effort.
 
T-Mobile will further improve business performance by pairing SAS Marketing Automation with Teradata data warehousing technologies.

Suggested Articles

Wireless operators can provide 5G services with spectrum bands both above and below 6 GHz—but that doesn't mean that all countries will let them.

Here are the stories we’re tracking today.

The 5G Mobile Network Architecture research project will implement two 5G use cases in real-world test beds.