T-Mobile USA selected SAS Customer Intelligence software to boost marketing campaign effectiveness and raise customer satisfaction.
“No one wants junk mail but everyone appreciates great offers. SAS is helping T-Mobile deliver offers that customers want," said Philipp von Holtzendorff-Fehling, VP marketing at T-Mobile.
T-Mobile is initially implementing SAS Marketing Automation to define more targeted segments, prioritize selection rules, manage multiple channels, automate campaigns, and report on results--all while decreasing manual effort.
T-Mobile will further improve business performance by pairing SAS Marketing Automation with Teradata data warehousing technologies.