Telcos take to SAS analytics

SAS has unveiled its SAS Customer Link Analytics – comprising SAS analytics, visualization, dashboards and reports – which promises to improve customer acquisition, retention, cross-sell and up-sell.
 
Using SAS, organizations can better segment their markets; determine how and when to target influencers; and test new campaigns, products and services.
 
"Early adopters who are socially engaged wield enormous influence over others' purchasing decisions," said Ken King, director of SAS telco and media convergence. "SAS Customer Link Analytics has proven invaluable in identifying these crucial customers and understanding what they like.”
 
King said that by offering trials to “leader” segments, companies can observe how quickly their influence spreads, measuring and managing the success of offers earlier than before.

Suggested Articles

Wireless operators can provide 5G services with spectrum bands both above and below 6 GHz—but that doesn't mean that all countries will let them.

Here are the stories we’re tracking today.

The 5G Mobile Network Architecture research project will implement two 5G use cases in real-world test beds.