Telcos take to SAS analytics
SAS has unveiled its SAS Customer Link Analytics – comprising SAS analytics, visualization, dashboards and reports – which promises to improve customer acquisition, retention, cross-sell and up-sell.
Using SAS, organizations can better segment their markets; determine how and when to target influencers; and test new campaigns, products and services.
"Early adopters who are socially engaged wield enormous influence over others' purchasing decisions," said Ken King, director of SAS telco and media convergence. "SAS Customer Link Analytics has proven invaluable in identifying these crucial customers and understanding what they like.”
King said that by offering trials to “leader” segments, companies can observe how quickly their influence spreads, measuring and managing the success of offers earlier than before.