Tele2 reintroduced the role of market area director for its Baltics, western and central European operations with the appointment of Guillaume van Gaver as EVP International.
The operator said van Gaver will take up the post on Jul. 5 and that the move represents a renewed focus of its leadership team on markets in the Baltics, Kazakhstan, Croatia, Austria, and Germany. The new executive will report directly to Tele2 president and CEO Allison Kirkby, and brings 20 years of global experience in telecoms and retail industries to the role.
Notably, van Gaver oversaw a repositioning of retailer Dixons Carphone in mainland Europe to a new B2B-focused business named CWS, and was also involved in helping Orange to expand the subscriber base at its Egyptian business from 7 million to 21 million users, Tele2 explained in a statement.
Van Gaver said his experience leaves him well place to "deliver strong success with the local team in their respective markets." He also said he views Tele2 as a "challenger" and a "strong value driven company."
Kirkby said van Gaver brings "many years of experience from different markets and companies in the industry" meaning he will bring "solid competence -- and French finesse -- to our leadership team."
Tele2 also announced that Lars Torstensson, EVP of new growth and strategy, has resigned to take up a role on the management team of Gelato, a Norway-headquartered company that specialises in cloud printing services.
Torstensson held management positions within Tele2's investor relations, communications, strategy and new growth divisions during a nine-year career with the operator. He explained that the role at Gelato "was a great opportunity for me to experience the digital transformation in a new and completely different context -- innovating the printing industry."
Kirkby commented that Torstensson had been a "true ambassador for 'The Tele2 Way'" during his tenure at the company.
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