Telecom Italia taps Kofax to boost CRM

Telecom Italia has invested more than $600,000 in a Kofax solution that will help optimize its customer relationship management (CRM) platform.
Telecom Italia will use Kofax Capture, Kofax Transformation Modules and Kofax Communication Server to automatically capture and perfect business-critical content from inbound and outbound customer communications in both paper and electronic formats, as well as extract relevant information and automatically decide which business processes to send it to.
With the Kofax solution, the operator expect to engage its customers more effectively, gain competitive advantage and grow its business while reducing costs and improving regulatory compliance.
“Leading providers like Telecom Italia implement Kofax to ensure their employees have access to up-to-the-minute, accurate information in order to optimize customer engagement,” said Howard Dratler, EVP of field operations at Kofax.