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TelefÃ³nica Europe Selected Amdocs ChangingWorlds for an Innovative and Personalized
BARCELONA Â¾ February 17, 2009 Â¾ At Mobile World Congress 2009, Amdocs (NYSE: DOX), the leading provider of customer experience systems, today announced that TelefÃ³nica Europe has selected Amdocs ChangingWorlds' technology to launch a new, ground-breaking Mobile Internet service to four of the mobile operators from TelefÃ³nica Europe. Amdocs completed its acquisition of ChangingWorlds in December 2008.
The agreement includes O2 UK and
The solution was defined by TelefÃ³nica Europe in close collaboration with Amdocs ChangingWorlds and offers a new Internet-like portal and a browser bar that provides intuitive navigation support. As users browse the new Mobile Internet service, the browser bar guides and provides links to both on- and off-portal content that matches their content preferences and behavioral profiles. The personalization engine automatically selects new, fresh and relevant content for each user based on learned user content preferences and behavioral patterns. Additionally, the Amdocs ChangingWorlds' device management system optimizes content presentation and screen flows to the specific capabilities of each O2 handset.
"The launch of a personalized Mobile Internet service is an integral part of the TelefÃ³nica Europe mobile data strategy designed to optimize user experience, and to ensure TelefÃ³nica Europe can offer a convincing Internet experience to mobile users," said Tanya Field, director of the Mobile Data Group of TelefÃ³nica S.A.
Amdocs ChangingWorlds is a division of Amdocs and is the global expert in the personalization of Mobile Internet data and the creation of in-depth subscriber intelligence for mobile operators.
About TelefÃ³nica Europe
TelefÃ³nica Europe is a business division of TelefÃ³nica comprising mobile, fixed and DSL operations in the UK, Ireland, Germany, the Czech Republic and Slovakia - all of which use "˜O
TelefÃ³nica Europe is headquartered in
TelefÃ³nica is one of the world's largest telecommunications operators by market capitalisation. Its activities are centred mainly on the fixed and mobile telephony businesses, while its broadband business is the key growth driver underpinning both.
It operates in 24 countries and has a global customer base of 260 million. TelefÃ³nica's growth strategy is focused on the markets in which it has a strong foothold:
Amdocs is the market leader in customer experience systems innovation, enabling world-leading service providers to deliver an integrated, innovative and intentional customer experienceTM at every point of service. Amdocs provides solutions that deliver customer experience excellence, combining the software, services and expertise to help its customers execute their strategies and achieve service, operational and financial excellence.
Amdocs Forward-Looking Statement
This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs' growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs' ability to grow in the business segments it serves, adverse effects of market competition, rapid technological shifts that may render the Company's products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market.
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