Telefónica Europe Selected Amdocs ChangingWorlds for an Innovative and Personalized Mobile Internet Service

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Telefónica Europe Selected Amdocs ChangingWorlds for an Innovative and Personalized Mobile Internet Service


BARCELONA ¾ February 17, 2009 ¾ At Mobile World Congress 2009, Amdocs (NYSE: DOX), the leading provider of customer experience systems, today announced that Telefónica Europe has selected Amdocs ChangingWorlds' technology to launch a new, ground-breaking Mobile Internet service to four of the mobile operators from Telefónica Europe. Amdocs completed its acquisition of ChangingWorlds in December 2008.

The agreement includes O2 UK and CzechRepublic, which have already launched, and O2 Germany and O2 Ireland, which will launch in 2009. The new Mobile Internet service will be made available across the majority of the Telefónica Europe device portfolio.  

The solution was defined by Telefónica Europe in close collaboration with Amdocs ChangingWorlds and offers a new Internet-like portal and a browser bar that provides intuitive navigation support. As users browse the new Mobile Internet service, the browser bar guides and provides links to both on- and off-portal content that matches their content preferences and behavioral profiles. The personalization engine automatically selects new, fresh and relevant content for each user based on learned user content preferences and behavioral patterns. Additionally, the Amdocs ChangingWorlds' device management system optimizes content presentation and screen flows to the specific capabilities of each O2 handset.

"The launch of a personalized Mobile Internet service is an integral part of the Telefónica Europe mobile data strategy designed to optimize user experience, and to ensure Telefónica Europe can offer a convincing Internet experience to mobile users," said Tanya Field, director of the Mobile Data Group of Telefónica S.A.


color=black> "It allows Telefónica Europe the opportunity to extend key Internet functionality to the mobile environment giving customers the ability to manage a mobile browsing experience for both on- and off-portal activity. Essentially the new Mobile Internet portal delivers a customer user experience for internet customized to the mobile device."

Amdocs ChangingWorlds is a division of Amdocs and is the global expert in the personalization of Mobile Internet data and the creation of in-depth subscriber intelligence for mobile operators.


About Telefónica Europe

Telefónica Europe is a business division of Telefónica comprising mobile, fixed and DSL operations in the UK, Ireland, Germany, the Czech Republic and Slovakia - all of which use "˜O2' as their consumer brand. Telefónica Europe also has 50 percent ownership of the UK and Irish Tesco Mobile and German Tchibo Mobilfunk joint venture businesses.  In addition, the group includes the Isle of Man integrated fixed/mobile operator, Manx Telecom.

Telefónica Europe is headquartered in Slough, UK, and has some 44 million mobile and fixed customers.

About Telefónica 
Telefónica is one of the world's largest telecommunications operators by market capitalisation. Its activities are centred mainly on the fixed and mobile telephony businesses, while its broadband business is the key growth driver underpinning both. 

It operates in 24 countries and has a global customer base of 260 million. Telefónica's growth strategy is focused on the markets in which it has a strong foothold: Spain, Europe and Latin America.  Telefónica is a 100 percent private company, with more than 1.5 million direct shareholders.


About Amdocs

Amdocs is the market leader in customer experience systems innovation, enabling world-leading service providers to deliver an integrated, innovative and intentional customer experienceTM at every point of service. Amdocs provides solutions that deliver customer experience excellence, combining the software, services and expertise to help its customers execute their strategies and achieve service, operational and financial excellence.


A global company with revenue of $3.16 billion in fiscal 2008, Amdocs has more than 17,000 employees and serves customers in more than 50 countries around the world. For more information, visit Amdocs at


Amdocs Forward-Looking Statement

This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs' growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs' ability to grow in the business segments it serves, adverse effects of market competition, rapid technological shifts that may render the Company's products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future, however the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company's filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2008, filed on December 8, 2008, and in our quarterly 6-K furnished on February 9, 2009.

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