Telefónica taps Redknee for pricing analysis

Telefónica Spain is increasing its investment in Redknee’s pricing analysis and optimization solution.
This will now enable Telefónica to have in-depth profit analysis and forecasting data for its residential and enterprise customers.
Part of Redknee’s converged billing platform, Price Simulator integrates data from across billing, customer care, pricing and marketing to provide powerful analysis and forecasting.
Telefónica is increasing its use of Price Simulator to identify the best tariffs across its full customer base.