Tesco.com is most popular online retailer in Britain - report

Bananas and toilet tissue have helped Britain's biggest food retailer Tesco capture four times more online orders than its closest competitor, a Reuters report said, quoting a survey.

The report said Tesco.com outstripped the online businesses of nearest rivals ASDA and Sainsbury's in the first seven months of the year, even though its delivery service was not the cheapest, according to Internet data tracker comScore Networks.

"Tesco.com is by far the most popular online grocery site in the UK, capturing 66% of all online grocery orders, amounting to an average 30,000 orders per day," a comScore Networks statement, quoted by Reuters, said.

The Reuters report also said Tesco's nearest competitor ASDA, owned by world leader Wal-Mart Stores Inc., followed with 16% of all online orders in the seven-month period, then J. Sainsbury's online store with 14%, the study showed.

Bananas powered Tesco's online sales, with more than 11 million sold in the first seven months of the year.

Toilet tissue was also a top seller, showing online customers opted for fruit and vegetables with longer shelf life and bulky buys that were often difficult to carry home, the report further said.