Sicap's 'third-generation' Loyalty Management product enables an operator's marketing team to launch redemption and points offers without the IT development normally associated with legacy systems.
The tool works with an easy, rules-based spreadsheet interface that plugs directly into the network.
Unlike previous generation tools that offered only mass-market promotions based on static customer profile information, the new Sicap platform enables transaction-level micro segment targeting, which can be used to entice customers into a high-street outlet to redeem a free sample, get a discount, or drink a complimentary coffee, for example.