TIM outlined its strategy to increase revenue at the Italian fixed and mobile operator, with a firm focus on network investment as well as fixed and mobile convergence.
The operator, which faces greater challenges ahead following European Union approval of the planned merger of Three Italy with Wind, plans to invest €4.5 billion ($5 billion) in its fibre and 4G networks from 2016 to 2018, targeting 98 per cent population coverage with its 4G network by 2018.
CEO Flavio Cattaneo said TIM aims to strengthen its leadership through new offers, new products and new services
“We are working on efficiency to improve the processes and ensure we have the flexibility that allows us to accelerate on the top line, on revenue generation. We have a portfolio of offers and products that will gradually be strengthened, exclusive partnerships and quality content, but above all we want to bring the customer back to the centre of all our actions, further improving the quality and services,” said Cattaneo.
A particular focus will be placed on plans that bundle together fixed and mobile services. TIM already provides TIM Smart quad-play plans and plans to launch a series of offers to boost take-up, including a free introductory month for new subscribers.
In other actions, TIM has launched a smart TV offer together with Samsung, and launched TIMgames in order to underpin its expansion in the gaming world. For business customers, the operator is introducing what it described as the first European business pay-as-you-go offer that can be used in all 28 member states of the European Union.
TIM is currently the Italian market leader, but the merger of Three Italy with Wind will create the largest player. What’s more, the merger will open the door to France-based Iliad, ushering in a company that has proved to be highly disruptive in its domestic market.
- see this Telecom Italia release