Mobile data traffic is surging with growing 3G penetration, and low cost smart devices and bandwidth intensive applications impacting operators’ bottom line. Cost reduction measures including network evolution, data traffic offload, and policy control are essential. Operators deploying these measures could realise cost reduction of 60% per year by 2013 according to independent analyst data.
Cost reduction is only one side of the equation though. What pricing strategies will emerge to build a long-term sustainable business model for mobile data?
This white paper analyzes the real-world affects of growing mobile data traffic and offering a glimpse into a sustainable and profitable future for the industry. A must-read for all operators offering mobile data services.