With broadband services readily available at home and mobile broadband coverage being expanded, the subscribersâ€™ behavior and expectations are bound to change. In the near future, people will be accustomed to having access to advanced multimedia services regardless of their location.
This development represents a major business opportunity for operators but places new demands on the infrastructure. The merger of the telecom and media industries will make a huge amount of digital content easily accessible for a large number of subscribers. Music, videos and TV will be distributed over new channels and a range of innovative on-line games can be created. However, in order to become popular all these services require a certain quality-of-service.