Triple-play operators must overcome content and branding hurdles

The triple-play market is not reaching its full potential. Content and branding issues are hampering operator strategies to increase customer numbers, according to a new report by Analysys Mason. The company estimates that the number of Western European households subscribing to a triple-play package is forecast to rise to 31.1 million by the end of 2013, representing an average annual increase of 17 per cent since 2007. The proportion of households in Western Europe that will subscribe to a triple-play service will increase from 7 per cent to 18 per cent between 2007 and 2013. Spend on triple-play services will increase to €4.8 billion by 2013. This growth in triple-play households will primarily be driven by the continuing take-up of IPTV services and the upgrade of cable networks.  Article