UK broadband users could save £100 (€115) per year by ditching their unlimited access packages.
Research by broadband comparison website Broadbandchoices.co.uk found that the majority of users on unlimited packages typically download less than 10GB of data per month, meaning they would be better off choosing a cheaper, limited download, tariff.
Michael Phillips, product director at the site, says consumers are paying for a service they don’t need. “[They] are in effect throwing money down the drain.”
He said consumers should shop around to find the best deal, and shouldn’t be scared into picking an unlimited package by threats of penalties if monthly limits are exceeded. “Those who do could save themselves £100 a year or more.”