US online advertising reaches record high"”study

US Internet advertising revenues hit a record high of $16.9 billion in 2006 and will likely continue to rise, an AFP report said.

The AFP report, quoting a study from accounting firm PricewaterhouseCoopers, said US Internet advertising revenues in 2006 surpassed those of 2005 by 35%.

The AFP report said online search, display and classified advertising with pricing based on whether Internet users click on links or take actions such as making purchases are growing 'at a healthy rate,' according to the report.

'The continuing strong growth of interactive advertising as evidenced by the full year 2006 survey results proves the importance of this medium to all types of marketers,' PricewaterhouseCoopers partner David Silverman was quoted as saying.

'The ability for these marketers to achieve both performance-based and branding objectives with interactive advertising is the foundation for this exceptional growth.'

The influx of advertising dollars should spur new and enhanced offerings by websites, according to the study, the report said.