LTE is driving a wave of new operator product and service offerings to cater for increasingly sophisticated customer needs. New thinking is required on how to price and package these new dynamic services and the impact this will have on existing network infrastructure.
This white paper provides details on:
- Real operator examples of value-based dynamic services and the financial results they delivered
- How real-time policy and charging enables operators to offer context sensitive service add ons
- The role of direct to the device communications from back office BSS to deliver real-time personalized marketing and activation