Virgin Media claws back customers in Q3

Virgin Media has enjoyed resurgence in broadband take up in the last quarter but is yet to fully rebound to last year’s steady growth.
The diversified media player reported 39,000 broadband customers for the quarter, up from a mere 5,100 additions in the previous quarter. Quarterly broadband income rose 4% from last year to €4.2 billion.
Year on year however the company had experienced 68,700 sign ons in the same period.
The company was struggling to revive from an exodus on customers in Q2 where it churned 26,200 customers.
CEO Neil Berkett said the company was focused on attracting “high-value customers, who buy more from us and stay with us longer”. Berkett added that triple-play penetration was at record levels.
Overall the group added a net 17,800 customers in the period, with 8,100 signing up to cable services. 
Revenues for the three months to September 30 rose from €1.04 billion a year ago to €1.06 billion.
Meanwhile Virgin Media has ramped up its campaign against Sky's dominance of UK premium sports, teaming up with BT to block Sky’s use of IPTV services like Project Canvas to side-step new wholesale regulations.

Virgin and BT which is a founding member of the proposed Canvas consortium, s lobbying regulator Ofcom to ensure there are no potential loopholes Sky may be able to exploit via IPTV.