Virgin Mobile launches MVNO in Poland, eyes other Central Europe markets

Billionaire Richard Branson's Virgin Mobile entered the Polish market with the launch of a new prepaid service.

The new MVNO service will use network infrastructure from rivals Orange and Play, and is looking to recruit around one million customers within three years.

"Virgin Mobile Central and Eastern Europe is a new regional company in the Virgin group," Kristian Myrup, the unit's head, told the Dow Jones Newswires. "We are looking into expanding our business into Poland obviously, but also potentially to Turkey, Russia, Hungary and others."

However, Virgin Mobile Poland is entering a saturated market with more than 52 million active SIM cards in a country with a population of around 38 million, according to Poland's statistics office.

The company will have the support of a Polish minority shareholder Dirlango, a venture owned by Lukasz Wejchert, a former executive of Polish television broadcaster TVN and a former shareholder in TVN's owner, ITI Group, according to Dow Jones Newswires.

For more:
- see this Dow Jones Newswires article

Related Articles:
Everything Everywhere ramps up MVNO activity with Atmovia deal
Rumour Mill: Is Orange stalking MVNO Virgin Mobile France
Europe's MVNOs challenged by new threats and opportunities
French MVNOs angered by Free Mobile's wholesale rates
Virgin Mobile UK shocks rivals with LTE auction interest

Suggested Articles

Wireless operators can provide 5G services with spectrum bands both above and below 6 GHz—but that doesn't mean that all countries will let them.

Here are the stories we’re tracking today.

The 5G Mobile Network Architecture research project will implement two 5G use cases in real-world test beds.