Voda first in U.K. with unlimited (nearly) data tariff

Vodafone U.K. is offering unlimited Internet access as a standard feature of its new monthly mobile price plans, driven by an increasing demand from its subscribers to access social networking sites and emails from their cell phones.

The company claims it is the first operator in the U.K. to offer an unlimited monthly tariff, although O2 might well argue its iPhone offer has provided this service since it was launched last year. Also, the 'unlimited' package from Vodafone does have a fair usage limit of 500Mb per month.

Vodafone said Internet access would be automatically bundled in with all its new pay plans for no extra charge, with prices starting from £25 per month. Until now customers had to buy an additional Internet bundle for £7.50, with a cap of 120Mb per month.

Separately, 3 has lodged a complaint with the U.K. Advertising Standards Authority about the claims that Vodafone is making for its mobile broadband connection speeds. Vodafone's advertising material states that it can provide connections up to 7.2Mbps--a speed, according to 3, that is only available in limited areas, such as London.  

For more on this story:
- read Times Online and Tech Watch

Related stories:
Vodafone, MySpace more than just friends. Vodafone story 
Vodafone hires Pieter Knook to lead new Internet services function. Vodafone story

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