Vodafone and Kia Motors agreed to combine their resources to search for telematics business opportunities in Europe.
South Korean-based Kia, owned by Hyundai, said that it will focus on generating interest in automotive IT systems that could take advantage of Vodafone's existing network in Europe. The company added that, in addition to developing new telematics services, it would look to establish a new customer-oriented business model to boost its competitiveness in Europe.
"Through collaboration with Vodafone, Kia Motors looks forward to providing advanced automotive IT services to its European customers as part of its ongoing commitment to become increasingly competitive in this market," Lee Hyun-Soon, vice chairman and head of Hyundai-Kia R&D, said in a statement.
Nick Jeffery, CEO of Vodafone Global Enterprise, said that the company was ideally placed to help Hyundai Motors develop a range of new services. "This collaboration is set to deliver an even better driving experience for drivers across Europe," he said.
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