Vodafone look to tempt staff away from Orange/T-Mobile UK

Given that the agreed merger period is around 18 months before Orange UK and T-Mobile UK come together, staff working at the two firms will have plenty of time to review their likelihood of being offered a role within the new company.

This uncertainty has prompted Vodafone to launch an aggressive campaign to recruit staff from Orange and T-Mobile, which has seen Vodafone positioning advertising vans outside the headquarters of the two companies.

With little attempt at subtly, the advertising vans' hoardings showed a woman, roller brush in hand, pondering the colours orange and pink--the respective colours of Orange and T-Mobile. A slogan asked: ‘Need another option? See Red.'

Vodafone HR director, Matthew Brearley, said the operator decided to ‘seize the moment' and launch a targeted recruitment campaign after ‘an influx of applications' from both Orange and T-Mobile staff  ‘at all levels of both organisations'. Brearley said the recruitment drive did not contradict Vodafone's wave of redundancies last year, or further huge cost-cutting announced last week.

An Orange spokesman said of Vodafone antics: ‘It is a cheap tactic but we are not surprised.'

For more on this story:
Mobile Today

Related stories:
Orange, T-Mobile merge UK operations
Orange dropped T-Mobile UK takeover to push through merger deal
VIDEO: T-Mobile, Orange execs explain why companies are merging UK operations
European operator margins continue to slide, but worst is over, claims study

Suggested Articles

Wireless operators can provide 5G services with spectrum bands both above and below 6 GHz—but that doesn't mean that all countries will let them.

Here are the stories we’re tracking today.

The 5G Mobile Network Architecture research project will implement two 5G use cases in real-world test beds.