Vodafone UK announced it is offering a personalised, free service to handset users to access BBC Sport coverage of the 2008 Beijing Olympic Games.
The service will bring BBC Sport news from the Olympic Games to Vodafone customers in the UK via Vodafone Live!.
Sports fans will, for the first time on Vodafone live!, be able to personalise the Vodafone sport homepage for a tailored experience of the BBC's coverage of the Olympic Games.
Vodafone customers will also have access to video highlights free of charge.