Having already experienced success in Spain and Portugal, Vodafone's unified communication product OneNet is to be given extra marketing budget to boost UK sales.
The company, which confirmed to Mobile News that it had already signed up 10,000 new users to OneNet in the UK, is hoping its new marketing campaign will help it emulate the 50,000 new users being signed up each month in Spain and Portugal. The service allows businesses to combine their business mobile network and fixed lines, allowing mobile phones and desk phone sot share the same number and voicemail.
Vodafone UK enterprise marketing director, Peter Boucher, has announced to its dealer channel that it will make OneNet simpler to sell, including minor changes to tariffs. He confirmed that the OneNet advertising campaign would start in February with a budget of around £1.5 million per month.
Boucher also said that the company is planning to increase the maximum number of users on OneNet, which has so far targeted business accounts of 1 to 30 people, to companies with around 130 employees later this year. This would also open the service to customers with multiple sites to having a single OneNet package across different locations.
Earlier this month, Vodafone announced that it had agreed an exclusive deal with Microsoft to offer cloud services with its OneNet products. Some of its UK dealers claimed that Vodafone had signed a wholesale contract that would mean it was the only UK operator able to bill for Microsoft services directly.
- see this Mobile News article
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