UK cell phone users will now be able to use voice shortcodes across all UK mobile network operators for the first time following the agreement from O2 that it will launch the service next month. Content providers claim the move will bring benefits including transparent cross network pricing for premium rate calls.
According to Alex Moir, MD of MX Telecom, a UK-based mobile content provider, "This development finally enables voice shortcodes to fulfil their potential as the perfect cross-network voice solution. A voice shortcode can operate as a single product, or it can integrate with SMS, MMS and video, creating a multimedia mobile experience using the same memorable five digit number."
Voice shortcodes are five digit premium rate numbers which are available to all subscribers -- unlike traditional landline premium numbers which are often blocked by the mobile operator.
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