Business opportunities presented by using NFC-enabled mobile phones for contactless payment, transport ticketing, loyalty and other exciting new services greatly interest mobile operators and service providers in the banking, transport and retail sectors. NFC is a marketer’s dream come true, opening up a world of new possibilities for “high touch†value-added services such as smart posters that provide on-the-spot wait times and neighborhood maps, electronic coupons and other interactive promotions.
A central issue for large-scale rollouts, however, is: how do you create a mobile payment “ecosystem†that makes it easy for banks and mobile operators to work together?