Research firm comScore has appointed Wolf Allisat as executive vice president for international markets.
He will be responsible for overseeing comScore’s international expansion strategy in the European, Middle East, Africa and Asia-Pacific regions.
Allisat joins comScore from Omniture (recently acquired by Adobe Systems) where he served as managing director, EMEA.
During his six-year tenure there, Allisat oversaw the European expansion of Omniture’s web analytics platform from the ground up as the first international employee, growing the European business to more than 1,100 customers and 200 employees.
Prior to that, he had held senior positions in companies like digiMine, Lucent Technologies and Andersen Consulting (now Accenture).