YouTube said it now gets more than 2 billion hits each day, having passed the 1 billion mark only seven months ago.
The Google-owned video sharing site claims its daily hit rate is nearly double the number of people who tune into the US's three main prime time TV stations combined, the BBC reported.
YouTube co-founder Chad Hurley told the BBC on that the business has “much further to go.”
“Two billion video streams is a large number but on average people are only spending 15 minutes a day on the site compared to five hours a day watching TV,” Hurley said.
It was five years yesterday that YouTube unveiled its first beta version.
Google paid $1.65 billion (€1.29 billion) for YouTube in late 2006.