Zain deploys Sicap, Rateintegration solutions

Zain Group has chosen Sicap and RateIntegration to provide loyalty management solutions at its Bahrain operations.
Zain Bahrain will use the Loyalty Manager product to launch a constantly changing array of targeted promotions to improve the customer experience, reduce churn, and encourage usage/ARPU.
With these solutions, Zain Bahrain also aims to add new subscribers, as well as maximize revenue from the roamers that visit its network daily.
According to Sicap and Rateintegration, the solution can be implemented with minimal impact on its internal IT operations and without disrupting its existing BSS/OSS.