Keyword: augmented reality (AR)
The promise of virtual reality is well understood and the overlay of digital with the real world stands to become hugely disruptive, but the actual reality is that we’re not there yet.
Augmented reality has been promising to hit the mainstream for years, but, attention toward apps and concepts keeps fading.
Pokémon Go hit $600 million in consumer spending faster than any other mobile application to date.
Mobile developers should expect the demand for enterprise augmented reality (AR) applications to grow significantly over the next few years.
An augmented reality (AR) app based on the Harry Potter books appears unlikely in the near future.
Last week, Google announced the Daydream Android VR Platform at its annual Google I/O developers conference, naming eight Android device manufacturer partners who have committed to offering "Daydream Ready" smartphones. If Google Cardboard represented the company dipping a toe into VR's waters, Daydream is Google making the splash the industry has been waiting for. Of course, it is not alone. Virtually every major tech company, including most of the big device manufacturers, are making a VR play too. We're seeing new equipment, more content deals, emerging ecosystems - and it's still only the beginning.