Keyword: Val Vargas

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AT&T’s Val Vargas

Val Vargas is senior vice president of AT&T’s Advertising & Creator Lab, where she is responsible for AT&T Entertainment Group’s advertising and social media. Vargas’ latest effort centers on the company’s new “Terms & Conditions” ad campaign starring actor Mark Wahlberg, as well as its multiyear, multifaceted deal with musician Taylor Swift.
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Executives to watch: 11 rising stars of wireless

A lot of really smart people work in the wireless industry. Indeed, one of the best parts of my job is that I get to talk to some of these people about what they’re doing and why. And that’s why putting this list together is so hard: Narrowing a list like this down to a manageable length is no small feat.