As the senior vice president and head of CDMA for Ericsson (NASDAQ:ERIC), Rima Qureshi works closely with U.S. CDMA carriers, which are critical to Ericsson's overall wireless business. Her role became even more important when Ericsson purchased most of Nortel's CDMA and LTE assets for $1.13 billion in 2009.
Although CDMA technology is coming to the end of its technological lifespan, at least for many U.S. operators, many companies are still investing heavily in the technology and will likely do so for many more years. Recent research from Dell'Oro Group showed that sales of CDMA/EV-DO made up nearly one-third of the mobile infrastructure market's revenues during the first quarter of 2011. In fact, CDMA/EV-DO revenues increased 65 percent with most of the gain coming from North America where Verizon Wireless (NYSE:VZ), for instance, recently introduced the CDMA-based iPhone and uses CDMA EV-DO has a fallback solution to LTE. Dell'Oro noted that in the first quarter of 2011 North America saw the strongest increase in CDMA since the inception of the technology.
Qureshi is well-versed in the wireless business, having been with Ericsson since 1993. Prior to her current role at Ericsson, she served as vice president, AT&T Improvement Program Manager for Ericsson North America from 2008 until 2009, and vice president, Service Sales for Ericsson Canada in 2008. She also has served as head of Ericsson Response since 2006.
Within Ericsson, Qureshi is known for her work mentoring other women on topics such as how to successfully balance their professional and personal lives. She also was appointed to the board of directors at MasterCard in April.