As a founder of the startup MoxieQ, a lifestyle brand for women that is available via the Web, mobile and in key social media hubs, Heidi Lehman's name may not be as familiar as some of the other FierceWireless 2011 Influential Women in Wireless. However, we think her star is rising quickly.
MoxieQ, which provides women with access to its stable of "Tastemakers," or those who influence and engage women in areas such as fashion, relationships, design, travel and more, was formed about a year ago and already has strategic partnerships with Sprint Nextel (NYSE:S), T-Mobile USA, Boost Mobile and others.
Prior to forming MoxieQ, Lehman was the co-founder and vice president of strategic alliances at mobile ad network Third Screen Media, which was acquired by AOL in 2007.
Lehman also has been very active in the Mobile Marketing Association and was the co-chair of the group's mobile advertising committee that produced the first industry-sanctioned set of mobile ad standards.
She also is the co-chair of the Women in Wireless, a group devoted to empowering and developing female leaders in mobile and digital content, and recently spoke on a panel at the CTIA Wireless 2011 show that focused on women executives who are launching startups.