App Annie - app analytics - wireless startups - Fierce 15 2014

Fierce 15

Where it's based: San Francisco
When it was founded: 2009
Website: www.appannie.com

Why it's Fierce: With its recent acquisition of rival Distimo, App Annie is now the market's leading mobile application analytics company. The heart of the company's offering is its Analytics Dashboard, which lets app developers and publishers track app data across Apple's (NASDAQ: AAPL) App Store, Google Play (NASDAQ: GOOG) and Amazon's (NASDAQ: AMZN) Appstore (support for Microsoft's (NASDAQ: MSFT) Windows and Windows Phone stores is still in beta).

The company's products track everything from simple downloads and revenue to advertising revenue and expenses, as well as top downloads across various app stores, top app publishers by company and more. App Annie's stats, app analytics and advertising analytics products are free, but its new, premium "Intelligence" product is aimed at letting publishers monitor competitors, monetize their apps better, optimize their ad purchases and expand internationally.

App Annie's single most important calling card is its reach. The firm boasts that it is used by more than 90 percent of the top 100 app publishers, with nearly 600,000 apps using its analytics tools to track downloads, revenues, rankings and reviews. App Annie says it has tracked more than 60 billion downloads and more than $17 billion in app revenues to date.

What's next: The acquisition of Distimo, which came at the end of May, was App Annie's first and was made with a combination of cash and stock, though the companies did not disclose the financial terms of the deal. App Annie CEO Bertrand Schmitt said the deal "represents a major milestone in App Annie's growth, and it allows us to accelerate our product roadmap."

Presumably App Annie will spend the next few months integrating the Distimo team into its organization. At the same time, the company is newly flush with cash, having received $17 million in new funding from its existing investors, IDG Capital Partners, Greycroft Partners and Sequoia Capital. The new funding means App Annie has now raised a total of $39 million.

App Annie - app analytics - wireless startups - Fierce 15 2014
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