AT&T's Con Artists, Gingerbread Men and the iPhone 3G - Holiday Commercials

This AT&T Mobility ad, which features a helpful friend who had done a ton of shopping for AT&T Mobility phones because his buddy is too banged up to go shopping himself, has an effective punch line. But the ad seems to be aimed more at explaining that buying an AT&T phone is easy, rather than why a person should buy them in the first place, and assumes that its self-evident that each of the phones mentioned is the best phone in that category--quick messaging, BlackBerry, smartphones, etc.
Aesthetics: B+
Effectiveness: B

Overall Grade: B

The ad for the AT&T Go phone that stars the gingerbread men first ran in 2007. The ad features the voices of actor Steve Buscemi and Norm McDonald give it an extra kick, while explaining the benefits of the Go Phone seamlessly. The ending also adds to the light-hearted feel of the ad, which mirrors that of the product being hawked.
Aesthetics: A
Effectiveness: A

Overall Grade: A
 

This AT&T infomercial about buying an iPhone 3G is strong on the details, big on the corniness (er, Holiday iReady tips?) and kind of makes the customer feel kind of dumb (do customers really need to have how a gift card (and a "gift card holder") works explained to them so laboriously?). iLike? Not so much.  
Aesthetics: B-
Effectiveness: A-

Overall Grade: B

AT&T's Con Artists, Gingerbread Men and the iPhone 3G - Holiday Commercials
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